History of the company The headquarters of the company is located in the Japanese city of Osaka. It was here that the idea of creating a small enterprise was born, which has gained worldwide fame over time. How It All Began Daihatsu's existence began in 1907, when two Japanese professors Turumi and Yoshinki decided to set up their own business. Hatsudoki Seizo Co (as it was originally called) produced internal combustion engines based on natural gas. The equipment was intended for industrial needs.
The beginning of the twentieth century was marked by the development of the automotive industry. Daihatsu, whose engine production was successful, could not stand aside. In 1919, the first truck was produced, and in 1930 the serial production of light three-wheeled vehicles began. The HA was the first Japanese-made car. Brand formation In 1951, the owners undertook a reorganization, during which the company was renamed Daihatsu Kogyo Co. In 1957, the management decided to start exporting products and it was right. Three-wheeled vehicles are loved by drivers all over the world, especially residents of emerging metropolitan areas.
In the 60s, Hi-Jet pickups with a two-cylinder engine were introduced into the lineup. Further, the Hi-Jet van and the Fellow passenger car saw the light. Mark Daihatsu is the first Japanese manufacturer to enter the UK market. In 1985, the company celebrated a kind of anniversary: the number of cars rolled off the assembly line reached 10 million units. In the same year, the Japanese Daihatsu, whose brand is already known in Europe, begins production of cars especially for the inhabitants of Italy. In 1997 the company celebrated its 90th anniversary. There was something to be proud of: trade in European countries was rapidly developing, new models of passenger cars rolled off the assembly line, designers developed modern compact models.
In 2015, all production facilities of the brand were completely acquired by Toyota Motor. But the merger began in 1966, when the Japanese auto giant acquired 25% of Daihatsu's shares. Over time, Toyota Motor's share has gradually increased, leading to a complete takeover. The representatives of the companies deliberately went to the merger in order to concentrate human and production resources. But Daihatsu remained as a brand. Within the Japanese concern Toyota Motor, a subsidiary has appeared that produces small cars. The company remains true to its principles of combining compactness and power, remaining unrivaled in its market segment. Significant Daihatsu Models Daihatsu immediately found its niche in the automotive market. These are small cars with minimal fuel consumption and spare parts available.
NA (1930) - three-wheeled firstborn; Fellow (1966) - 2-door passenger car; Fellow SS (1968) - 32 hp minicar. with., competing with the Honda N360; Taft (1976) - four-wheel drive SUV with two types of engines (gasoline and diesel); Sportrak (1990) - SUV, released in conjunction with Korea; Terios (1997) is a five-seater off-road passenger car designed for family vacation trips.
Emblem The logo is the business card of the company. The Daihatsu brand did not change its principles of compactness and convenience when developing the logo.
When creating the emblem, the automaker adhered to its motto, which in Russia sounds like this: "We make it compact." Simplicity and comfort for the buyer is the main principle of Daihatsu. Product characteristics: convenient, compact, easy to maintain. Throughout the history of existence, mini-cars have been in demand in the global market. The manufacturer does not change its principles further, delighting drivers with new solutions.
In our market, Daihatsu models are not very common, but this is the most popular car brand in Japan. This popularity is due to revolutionary innovations introduced into the production of the automotive industry. Daihatsu vehicles have unique designs and state-of-the-art hydrogen engines, and are significantly economical and versatile compared to conventional Japanese models. The company began to specialize in the use of hydrogen, replacing electric motors, gasoline or diesel engines.
The main automotive novelty of Daihatsu this year, which amazed many, is the small-sized Hijet truck.
The Japanese called it the project of the future. Daihatsu plans to further develop and improve it for serial production. This innovative tractor can transport vans, provide a mobile home with electricity, and create many of the necessary modern civilized conditions for life.
The goal of the Japanese company is to constantly improve the cars produced. Currently, Daihatsu developers are busy with the project and release for mass production of rectangular cars. According to the engineers, thanks to this shape, it is possible to maximize the use of the entire space in the car interior.